On 17 February 2025, as Topshop and Topman return to the UK high street in partnership with John Lewis, Benugo is proud to be at the heart of the moment – serving matcha and hot drinks from a dedicated pop-up in front of John Lewis Oxford Street.
For the first three days of launch, customers are invited to pause, connect and celebrate with a complimentary matcha or hot drink, served in exclusive Topshop & John Lewis branded packaging created especially for the occasion.
The pop-up starts on 17 February and will run complimentary drinks for the first three days served in Topshop & John Lewis branded packaging created especially for the occasion. After this period, the space will continue as a coffee kiosk operated by Benugo.
From this week, Topshop launches in 32 John Lewis stores, featuring a curated edit of its most in-demand pieces — from cult denim and statement jackets to trend-driven wardrobe staples. Topman debuts in seven locations, offering a modern edit of menswear essentials.
Following strong footwear growth in AW25, John Lewis becomes the exclusive UK physical retailer for Topshopfootwear for SS26, giving customers direct in-store access to the brand’s newest and most sought-after shoe collections. Across womenswear, menswear, and footwear, around 130 styles will be available in-store.
Visitors to the Oxford Street pop-up can also pick up the limited-edition ‘The Topshop Times’ newspaper plus a 20% bounce back promotion to shop the latest collection across launch week. The activation forms part of a wider programme of high-impact launch moments marking Topshop and Topman’s return to high streets nationwide at John Lewis.
After the initial three-day celebration, the space continues as a Benugo-operated coffee kiosk, bringing our signature quality, craft and hospitality to one of London’s most recognisable retail destinations
Imagery by Philip Panting Photography.
